Facts

CLIENT  NIVEA & Labello, Beiersdorf AG
SPAN  2014
TARGET GROUP  B2C
TEAM  Beauty

Skills

Public Relations
Digital Strategy
Live Communication
Social Media Management

Contact

Alexandra Tschacher
Alexandra Tschacher

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-6371
Fax: +49(0)40. 67 94 46-11
a.tschacher@faktor3.de


Case Studies

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NIVEA_Cellular_Event_1
NIVEA_Cellular_Event_2
Labello_Blogger_Event_1
Labello_Blogger_Event_2
Labello_Blogger_Event_3

The Basics of Blogger Relations

Since 2011, FAKTOR 3 has been responsible for blogger relations of Beiersdorf in Germany. We organize blogger events on current product topics and insights into the research and development in those categories on a regular basis. In cooperation with bloggers, we also develop concepts for different activities about skin care and beauty.

A special event was realised for the launch of the new anti-aging face care range NIVEA CELLULAR ANTI-AGE. In addition to informational content surrounding the topic of anti aging care, all of the 10 invited bloggers were photographed in a giant bubble. They also had the chance to get their picture taken while posing just like the key visual in the new campaign: dancing in a skin cell. This event was realized by our partners from FAKTOR 3 LIVE.