Facts

CLIENT  NIVEA & Labello, Beiersdorf AG
SPAN  2014
TARGET GROUP  B2C
TEAM  Beauty

Skills

Public Relations
Digital Strategy
Live Communication
Social Media Management

Contact

Stephanie Erding, Jule Leiermann, Swantje Laasch
Stephanie Erding, Jule Leiermann, Swantje Laasch

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-6137
Fax: +49(0)40. 67 94 46-11
beauty@faktor3.de


Case Studies

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NIVEA_Cellular_Event_1
NIVEA_Cellular_Event_2
Labello_Blogger_Event_1
Labello_Blogger_Event_2
Labello_Blogger_Event_3

The Basics of Blogger Relations

Since 2011, FAKTOR 3 has been responsible for blogger relations of Beiersdorf in Germany. We organize blogger events on current product topics and insights into the research and development in those categories on a regular basis. In cooperation with bloggers, we also develop concepts for different activities about skin care and beauty.

A special event was realised for the launch of the new anti-aging face care range NIVEA CELLULAR ANTI-AGE. In addition to informational content surrounding the topic of anti aging care, all of the 10 invited bloggers were photographed in a giant bubble. They also had the chance to get their picture taken while posing just like the key visual in the new campaign: dancing in a skin cell. This event was realized by our partners from FAKTOR 3 LIVE.