The Basics of Blogger Relations
Since 2011, FAKTOR 3 has been responsible for blogger relations of Beiersdorf in Germany. We organize blogger events on current product topics and insights into the research and development in those categories on a regular basis. In cooperation with bloggers, we also develop concepts for different activities about skin care and beauty.
A special event was realised for the launch of the new anti-aging face care range NIVEA CELLULAR ANTI-AGE. In addition to informational content surrounding the topic of anti aging care, all of the 10 invited bloggers were photographed in a giant bubble. They also had the chance to get their picture taken while posing just like the key visual in the new campaign: dancing in a skin cell. This event was realized by our partners from FAKTOR 3 LIVE.