Facts

CLIENT  Samsung Roadshow, Samsung Electronics GmbH
SPAN  2014
TARGET GROUP  B2B, B2C
TEAM  Consumer Electronics

Skills

Corporate Communications
Content Marketing
Live Communication
Public Relations

Contact

Benjamin Quiram
Benjamin Quiram

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-107
Fax: +49(0)40. 67 94 46-11
b.quiram@faktor3.de


Case Studies

Next this group
all cases
filtered cases
- back to home -
Samsung Roadshow_2
Samsung Roadshow_3
Samsung Roadshow_4
Samsung Roadshow_5

Samsung Roadshow 2014 - developing new ideas

With the main idea “Amazing Together” the Samsung Roadshow was on tour for five weeks stopping off at seven German cities in the spring of 2014. The roadshow is the most important B2B event for Samsung Electronics in Germany during the first half of the year where the company presents its lastest products to trade partners and explains which tech innovations of today will be the consumer trends of tomorrow. Together with Samsung,FAKTOR 3 positioned the roadshow this year as a central networking platform for journalists and bloggers, to offer them bespoke stories and to inspire them with new topics.FAKTOR 3 coordinated 200 journalists who attended and organized 100 interviews of which some two dozen were with top executives from the company.