Facts

CLIENT  Nigrin Dirt Drift Challenge, NIGRIN / Inter-Union Technohandel GmbH
SPAN  2014
TARGET GROUP  B2C
TEAM  Mobility

Skills

Public Relations
Content Marketing
Social Media Management

Contact

Frank Schütz
Frank Schütz

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-52
Fax: +49(0)40. 67 94 46-11
f.schuetz@faktor3.de


Case Studies

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NIGRIN is drifting

Two Subaru WRX STI, two racing drivers and the Hockenheimring race track. These are the ingredients for the N24 Drive Dirt Drift Challenge we planned for our customer NIGRIN. The story: The "drift king" Tim Schrick competes with the "drift emperor" Werner Gusenbauer. And because the evaluation of a drift is a rather subjective matter we introduced dirt as a measurable variable. The driver with the dirtiest car wins. So who could be a better judge than NIGRIN's car detailing expert Olaf Menzel? And because brake dust and dirt from the tires are rather unspectacular, we raised the ante with paintballs and Holi-powder. Of course the two Subarus were professionally polished after every round with NIGRIN products.