TRILUX, the expert for professional lighting, is holding its own as a middle sized enterprise in a highly competitive and extremely dynamic global industry. Consequently, communications poses quite a challenge: It is to transport sustainable messages with constantly new content to make TRILUX’s voice be heard.
FAKTOR 3 has supported the German market leader for professional lighting in this task on a strategic and operative level. “Simplify your Light” is the central corporate claim. FAKTOR 3 uses it as a recurrent theme throughout all communications and thus strengthens TRILUX’s position as the simplifier of light, especially when it comes to such complex fields as light management. In addition to public relations with trade and business media, FAKTOR 3 contributes to corporate publishing and public affairs projects.