Facts

CLIENT  Simplify Your Light, TRILUX
SPAN  2010 - ongoing
TARGET GROUP  B2B and B2C
TEAM  Building and Living

Skills

Public Relations

Contact

Patrick Bouillon
Patrick Bouillon

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-22
Fax: +49(0)40. 67 94 46-11
p.bouillon@faktor3.de


Case Studies

Next this group
all cases
filtered cases
- back to home -
TRILUX SYL 2
TRILUX_Case_F_E
TRILUX_Kugel
TRILUX_F_E_2

TRILUX: Successful middle sized enterprise on global stage

TRILUX, the expert for professional lighting, is holding its own as a middle sized enterprise in a highly competitive and extremely dynamic global industry. Consequently, communications poses quite a challenge: It is to transport sustainable messages with constantly new content to make TRILUX’s voice be heard.

FAKTOR 3 has supported the German market leader for professional lighting in this task on a strategic and operative level. “Simplify your Light” is the central corporate claim. FAKTOR 3 uses it as a recurrent theme throughout all communications and thus strengthens TRILUX’s position as the simplifier of light, especially when it comes to such complex fields as light management. In addition to public relations with trade and business media, FAKTOR 3 contributes to corporate publishing and public affairs projects.