Facts

CLIENT  8 x 4, Beiersdorf AG
SPAN  2012
TARGET GROUP  B2C
TEAM  Beauty

Skills

Public Relations
Design
Digital Production
Live Communication

Contact

Stephanie Erding, Jule Leiermann, Swantje Laasch
Stephanie Erding, Jule Leiermann, Swantje Laasch

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-6137
Fax: +49(0)40. 67 94 46-11
beauty@faktor3.de


Case Studies

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Touring festivals with 8x4

Last summer, 8x4, the Beiersdorf deodorant for a younger target group, did not only draw lots of attention due to its fragrance, but also due to its stylish promotion at German festivals. FAKTOR 3 supported the whole festival presence of 8x4 by communicating PR topics to the media that are read by 8x4's young target group. Among others, 8x4 searched for a style-hunter for the festival season in collaboration with a media partner. Additionally, FAKTOR 3 created a special 8x4 festival accessory: the 8x4 sunglasses that were featured editorially by various media. Furthermore, PR topics were broadly marketed to the target media.