Starting in the second quarter of 2016, Microsoft will provide their services Office 365, Azure, and CRM Online from German data centers. Microsoft CEO Satya Nadella made the relevant announcement in Berlin on November 11, 2015. Microsoft’s new cloud solution ensures that customer data is exclusively transferred and stored in Germany. T-Systems, a subsidiary of Deutsche Telekom, will act as the German data trustee and control access to customer data. FAKTOR 3 was responsible for the storyline and messaging as well as content development in the run-up of the announcement. FAKTOR 3 also organized the entire preparation and implementation of the event together with FAKTOR 3 LIVE and was the onsite contact for media representatives, bloggers and other influencers.