Facts

CLIENT  Microsoft Office Launch, Microsoft Deutschland GmbH
SPAN  October 2015
TARGET GROUP  B2B B2C
TEAM  ICT

Skills

Live Communication
Content Marketing
Corporate Communications
Digital Strategy

Contact

Sven Labenz
Sven Labenz

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-72
Fax: +49(0)40. 67 94 46-11
s.labenz@faktor3.de


Case Studies

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Microsoft Office Launch
Microsoft Office Launch
Microsoft Office Launch

Working from anywhere

The Microsoft Office launch organized by Faktor 3 and Faktor 3 Live was marked by the subject of working anywhere. Microsoft, bloggers and journalists came together in the café of a coffee roastery in Hamburg’s warehouse district to present the benefits of the new software package in various live scenarios. The coffee shop atmosphere was complemented by a living room crammed with toys and a kitchen table typical of shared apartments. In this setting the relevant protagonists – from students to working moms –were interviewed about flexible working. Running pro Florian Grasel connected in via Skype. He uses Office to stay connected and remain flexible and accessible for his job despite the extreme sporting activities he enjoys all over the world. The exceptional event scenario generated many positive clippings and resulted in the enduring examination of the subject.