Facts

CLIENT  Philips Automotive Lighting, Philips Technologie GmbH
SPAN  2005 - today
TARGET GROUP  B2B and B2C
TEAM  Automotive

Skills

Public Relations

Contact

Andreas von Münchow
Andreas von Münchow

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-88
Fax: +49(0)40. 67 94 46-11
a.vonmuenchow@faktor3.de


Case Studies

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Philips_Case_1
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Case Automotive Philips 01
Case Automotive Philips 02
Case Automotive Philips 04

Communicating technology clearly

Raising awareness for automobile and bicycle lights among consumers and specialty retailers was our goal when we started our PR campaign for Philips in the autumn of 2005. Since then, Philips has relied on communication from FAKTOR 3 with a primary focus on product PR for halogen lighting for the aftermarket. It's our task to explain, inform, orchestrate - for public and specialty media, passenger vehicles, lorries, motorcycles and, most recently, for bicycles when working for the global market leader in lighting.