Facts

CLIENT  Sharp FanLab, Sharp
SPAN  2012
TARGET GROUP  B2C
TEAM  Consumer Electronics

Skills

Public Relations
Live Communication

Contact

Stefan Zander
Stefan Zander

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-6172
Fax: +49(0)40. 67 94 46-11
s.zander@faktor3.de


Case Studies

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Sharp FanLab
Sharp FanLab
Sharp FanLab
Sharp FanLab

Sharp FanLabs - What kind of fan are you?

For the European Football Championship in 2012 Sharp launched a European football fan research project. A mobile "fan laboratory" was sent on its way to discover insights about fan culture across Europe. The football fans' passion was anlayzed based on biometric data and surveys.



The launch event was accompanied by 60 sports and lifestyle journalists from 16 European countries who received an exclusive live preview of the mobile laboratory - the FanLabs truck. With the events Sharp aimed to create enthusiasm for the brand and the concept and establish media contacts for further activities surrounding the FanLabs project.