FAKTOR 3 supported the communication for the market launch of the new Porsche Panamera. Several influencers joined us in our search for their personal #workdrivebalance. For instance, a dozen of mummy and daddy bloggers who tried out the new five-door version from Stuttgart at the Leipzig test track and also tested the car for its family friendliness. Or, a number of stakeholders from the Berlin startup scene who found their #workdrivebalance between the Porsche Digital Lab in Berlin and the vastness of the Brandenburg landscape. And, last but not least, the sports bloggers Markus Hermann and Marvin Ronsdorf who experienced their #workdrivebalance in their quest for football culture between Hamburg, Leipzig, and Stuttgart. A large number of contributions were generated from these various projects, whose design and implementation was performed by FAKTOR 3, on the participants’ platforms, and texts and videos created for the Porsche Newsroom.