Facts

CLIENT  Wie viel Zucker brauchst Du noch?, REWE
SPAN  Since January 2018
TARGET GROUP  B2C
TEAM  Food / Retail

Skills

Public Relations

Contact

Theresa von Hurter
Theresa von Hurter

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49 (040) - 67 94 46 -191
Fax: +49(0)40. 67 94 46-11
food@faktor3.de


Case Studies

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Wie viel Zucker brauchst Du noch?
Wie viel Zucker brauchst Du noch?
Wie viel Zucker brauchst Du noch?
Wie viel Zucker brauchst Du noch?
Wie viel Zucker brauchst Du noch?
Wie viel Zucker brauchst Du noch?
Wie viel Zucker brauchst Du noch?

How much sugar do yozu need?

Less is(s)t more - according to this credo more and more people feed themselves and pay attention to their sugar consumption. Because as delicious chocolate & Co. are, they can lead to obesity or diabetes. But many foods still taste really good, even if they are less sweet! In January 2018, REWE launched a major sugar reduction campaign to raise awareness of the issue. The communicative prelude was a digital press conference via YouTube: Raimund Esser (REWE press spokesman), Hans-J├╝rgen Moog (REWE purchasing manager), Christine Blohme (ecotrophologist) and Anastasia (author) discussed the topic in the REWE show kitchen, answered journalists' questions live and presented the campaign's key product - pudding in various sugar levels.
FAKTOR 3 developed the strategic orientation of the campaign and was also responsible for the implementation of all accompanying PR measures. In addition to the digital press conference, FAKTOR 3 built up a network of experts and took over the handling and support of various influencers. In addition, FAKTOR 3 held a major influencer event in Hamburg on the topic of "Less sugar, full of taste" as well as a blogger challenge for Sugarhacks. A road show with pudding tasting by selected REWE stores ensured the big appearance at the POS. FAKTOR 3 Live looked after this as well as a booth at the Green Week in Berlin on the topic "How does the future taste".