Facts

CLIENT  Xbox Wire, Microsoft Xbox
SPAN  August 2018
TARGET GROUP  B2C
TEAM  Consumer Electronics

Skills

Public Relations

Contact

Andreas Geyer
Andreas Geyer

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-6186
Fax: +49(0)40. 67 94 46-11
a.geyer@faktor3.de


Case Studies

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Xbox Fanfest Content Galerie

Xbox FanFest 2018

With this year's Xbox FanFest, the community celebrated itself at gamescom 2018 in Cologne - and the interest in the event was enormous! After a few minutes, the entire advance booking contingent was already sold out. The good thing about it: Together with Friendly Fire, the entire ticket proceeds were donated to charity.

The event offers a variety of exciting side attractions. Fans and guests could test out a huge bowling alley, experience the paintings of tattoo artists at first hand, let off steam at a live painting graffiti wall or listen to the sounds of DJ Rafik. In addition to a livestream show lasting several hours, the event also featured cosplayers who gave free rein to their creativity and parodied well-known gaming characters and had emulated them in terms of costume design.
The whole spectacle was rounded off with all inclusive drinks and foods and additional goody bags for the visitors. In any case a complete success! This was also the opinion of the local Xbox-Gamer celebrities, who had travelled from the USA for this event.