Facts

CLIENT  REWE Beste Wahl, REWE
SPAN  2012
TARGET GROUP  B2C
TEAM  Food / Retail

Skills

Public Relations
Social Media Management

Contact

Theresa von Hurter
Theresa von Hurter

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49 (040) - 67 94 46 -191
Fax: +49(0)40. 67 94 46-11
food@faktor3.de


Case Studies

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REWE Beste Wahl
REWE Beste Wahl
REWE Beste Wahl
REWE Beste Wahl

Shopping for Dates - Meet that Special Someone at the Supermarket

In cooperation with prinz.de, FAKTOR 3 chose five men and women as volunteers for a matchmaking experiment with a twist: instead of speed dating and telling the other person as much as possible about themselves; they let their shopping carts speak! Each of the candidates had ten minutes to fill a cart with products to win over their potential date.

The first midnight dating event at REWE proved highly successful: three couples saw the potential for more than just a flirt among the supermarket shelves and prinz.de published a detailed review.