Facts

CLIENT  Labello, Beiersdorf AG
SPAN  2012
TARGET GROUP  B2B
TEAM  Beauty

Skills

Public Relations

Contact

Alexandra Tschacher
Alexandra Tschacher

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-6371
Fax: +49(0)40. 67 94 46-11
a.tschacher@faktor3.de


Case Studies

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Labello
Labello

Labello kiss-study on the occasion of the Day of the Kiss

On the occasion of the Day of the Kiss", FAKTOR 3 conducted a nationwide study on the kissing-behavior of Germans. The results were surprising:

among others, the study showed that Bavaria is the shyest state when it comes to making the first move to kiss. On the contrary, Western Germans are the bravest kissers. Within a week, the kiss study resulted in 20 publications dealing with the findings and also the lip-caring effects of Labello, as no matter where or who you kiss: kissing with well cared for lips always feels best.