60 years of OTTO!
In 2009, OTTO celebrated its 60th anniversary under the slogan HAPPY SIXTY"! The focus was on the company's excellence in the fashion and lifestyle business and its presence in e-commerce. FAKTOR 3 was responsible for the conception and the realization of an integrated campaign. This included public relations for product, specialist, business and popular press; an anniversary celebration and a social media newsroom. The PR highlight was a press event with celebrity models, interviews and a photo and order call. Simultaneously, a press conference for specialist and business media took place."