Facts

CLIENT  CITROËN, CITROËN Deutschland GmbH
SPAN  2002 - 2011
TARGET GROUP  B2B and B2C
TEAM  Automotive

Skills

Public Relations
Design
Live Communication
Public Relations
Social Media Management

Contact

Frank Schütz
Frank Schütz

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-52
Fax: +49(0)40. 67 94 46-11
f.schuetz@faktor3.de


Case Studies

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Case Automotive Citroen 01
Case Automotive Citroen 02
Case Automotive Citroen 03
Case Automotive Citroen 04
Case Automotive Citroen 05
Case Automotive Citroen 06

CITROËN Deutschland GmbH

We were really able to pursue in our integrated communications approach with CITROËN. What's more, we were able to do so for a brand that is committed to creativity just like we are.

It all started with dialogue and online marketing for chimney sweep companies, with our "Men in Black" campaign. This was followed by our "Mission Million" retailer incentive programme, aimed at making sales even more fun and included sending our event managers off to an oriental trip to Morocco. And last but not least a traditional lifestyle PR campaign for the new range of sporty French compact cars, the CITROËN DS3 and CITROËN C3.