Facts

CLIENT  Umzug Spiegel, SPIEGEL - Verlag
SPAN  2011
TARGET GROUP  B2B
TEAM  

Skills

Public Relations
Live Communication

Contact

Claudia Dittrich
Claudia Dittrich

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-62
Fax: +49(0)40. 67 94 46-11
c.dittrich@faktor3.de


Case Studies

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Umzug Spiegel
Umzug Spiegel
Umzug Spiegel
Umzug Spiegel

Accompanying the SPIEGEL move

The SPIEGEL Publishing House, whose publication SPIEGEL is an internationally renowned magazine, chose to take a new path in 2011. After spending 43 years in one location, the media company decided to move all its brands down the street to one of the most modern offices for publishing in Europe.

Initially, FAKTOR 3 took charge of the internal communication, by creating "countdown" calendars, guides with facts about the move, and an interactive floor plan. As a second step, a press conference was organized, as well as the opening ceremony with over 2,000 guests from politicx, business and the media. Moreover, FAKTOR 3 handled the communication and media relations, which resulted in 230 articles on TV, in print and online."