Chancellor Merkel starts Innovation Initiative
On behalf of Microsoft Germany FAKTOR 3 created the initiative "Chancenrepublik Deutschland" that promotes an active culture of innovation and Germany as a business location. Specific projects show the potential of IT innovations for solutions to social problems.
FAKTOR 3 was responsible for the overall idea of the initiative as well as for the conception of different issue campaigns - from eLearning and eHealth up to eGovernment and eParticipation. In addition to this, the agency was in charge of the implementation of all PR activities resulting from the "Chancenrepublik Deutschland" campaign.