Facts

CLIENT  Chancen Republik, Microsoft Deutschland GmbH
SPAN  2011 - 2013
TARGET GROUP  B2B / B2C / Politik
TEAM  Online Business

Skills

Corporate Communications
Public Relations

Contact

Kirsten Kurze
Kirsten Kurze

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-6174
Fax: +49(0)40. 67 94 46-11
k.Kurze@faktor3.de


Case Studies

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Chancen Republik
Chancen Republik
Chancen Republik
Chancen Republik
Chancen Republik
Chancen Republik
Chancen Republik

Chancellor Merkel starts Innovation Initiative

On behalf of Microsoft Germany FAKTOR 3 created the initiative "Chancenrepublik Deutschland" that promotes an active culture of innovation and Germany as a business location. Specific projects show the potential of IT innovations for solutions to social problems.

FAKTOR 3 was responsible for the overall idea of the initiative as well as for the conception of different issue campaigns - from eLearning and eHealth up to eGovernment and eParticipation. In addition to this, the agency was in charge of the implementation of all PR activities resulting from the "Chancenrepublik Deutschland" campaign.