Facts

CLIENT  Digital Strategie , Sennheiser KG
SPAN  2012 - 2013
TARGET GROUP  B2B and B2C
TEAM  Online Business

Skills

Digital Strategy
Digital Production
Social Media Management

Contact

Thorsten Kremser
Thorsten Kremser

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-24
Fax: +49(0)40. 67 94 46-11
t.kremser@faktor3.de


Case Studies

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Digital Strategie
Digital Strategie
Digital Strategie

Strategy - digital strategy for Sennheiser KG

Sennheiser is a name that has been associated for more than 65 years with top quality products, true sound and tailor-made solutions for every aspect of recording, transmission and reproduction of sound. German engineering, decades of experience in the professional sound business and innovative science have helped Sennheiser to set new global standards for headphones, headsets, microphones and integrated systems.

Innovator Sennheiser will be putting a stronger focus than ever before on establishing communicative benchmarks within and outside its B2B and B2C target groups. New sales channels, international content and a distinct digital architecture are just some aspects of the digital strategy developed for Sennheiser International in collaboration with its marketing management team and its market subsidiaries.