Strategy - digital strategy for Sennheiser KG
Sennheiser is a name that has been associated for more than 65 years with top quality products, true sound and tailor-made solutions for every aspect of recording, transmission and reproduction of sound. German engineering, decades of experience in the professional sound business and innovative science have helped Sennheiser to set new global standards for headphones, headsets, microphones and integrated systems.
Innovator Sennheiser will be putting a stronger focus than ever before on establishing communicative benchmarks within and outside its B2B and B2C target groups. New sales channels, international content and a distinct digital architecture are just some aspects of the digital strategy developed for Sennheiser International in collaboration with its marketing management team and its market subsidiaries.