No other industry has undergone as many changes and transformations as the media industry. Traditional media, such as TV and newspapers have merged with social networks, transforming into comprehensive interactive services. Google, Facebook, and the iPad are not only changing consumer behavior, but creating new challenges for established companies in the industry. Disagreements over copyright laws and the use of pay walls are forcing media brands and their makers to clearly state their opinions. Within this dynamic atmosphere, the media team at FAKTOR 3 provides customized communication strategies and creative ideas and concepts that are trans-medial right from the start. Ranging from content communication, speaker placements and congress management to corporate communication, our PR consultants use their know how to make sure that media companies stay relevant, even in teh era of Twitter and Co.