Our customers have something to say, we lend them the words. You have visions, we supply the pictures. You know the facts, we tell the stories. For the journalists, filmmakers and graphic designers at FAKTOR 3, content is their daily bread. We do not focus so much on the product, but on the target group. Good content is all about being relevant and meeting needs – and that’s why it’s liked and shared.Content marketing is not about short-term campaigns but establishing long-term relationships with all major stakeholders. Information, emotions, entertainment, and above all adding value is what counts. Along with finding the right balance."