Strategies and concepts are increasingly formulated and produced internationally, and national expertise and international partners are required for devising and realising concepts. FAKTOR 3 cooperates with independent PR agencies in Europe and the USA. As a top agency for international budgets, FAKTOR 3 advises its customers on international PR strategies and materials. A point worth mentioning is that opinion and brand formation in European countries has to be monitored locally, as market conditions vary in the particular regions. FAKTOR 3 also coordinates teamwork between the agencies to use synergy effects and ensure that messages are consistently conveyed in the specific countries in terms of timing and content. In its function as leading agency, it also organizes events (press conferences, journalist trips) at international level and evaluates results.