FAKTOR 3 was commissioned to find alternative ways of winning subscribers for Heinrich Bauer Verlag. The approach used is entering into intelligent joint ventures and developing new subjects and channels for attracting potential customers. 

Good daily routine

The household appliances maker Blomberg is a traditional German brand in Turkish ownership that has won various prizes for its energy-saving and outstandingly designed products. FAKTOR 3 was commissioned to devise a broadly based classic campaign, stage a stylish trade fair presentation and produce a brand-new website with optimal functions for product selection, presentation and comparison. 

Men in black

Men in Black
Citroën is also an extremely successful brand for commercial vehicles in Germany. Why is this? The reason is that the company supplies vehicle solutions that meet all the requirements of the B-to-B target groups. FAKTOR 3 in turn knows how to bring these solutions close to customers with dialogue activities for the target group.
   

IT: M is a congress and trade fair for IT solutions for small or medium-sized companies. FAKTOR 3 was commissioned to handle for the joint work of Hamburg Trade Fair with the sector initiative Hamburg@work all elements of communication - from development of a CI and advertising to event PR and programme marketing and an independent online presentation.  

The Hamburg IT Strategy Congress was launched by FAKTOR 3 in 2003 to create on behalf of the initiative Hamburg@work a practically oriented sector event in Hamburg, focusing on networking and, above all, conveying practical expertise and knowledge. FAKTOR 3 has developed a cooperative basis for programme compilation and attractive sponsoring packages. In addition to formulating an independent brand presentation, FAKTOR 3 is responsible for the entire PR marketing of the event with its topics, lecturers and subject matter.  

Hamburg is one of the most popular holiday destinations in Germany. The city attracted over 73 million visitors in 2003. FAKTOR 3 has supported the successful Hamburg Tourismus GmbH marketing Hamburg as a tourist destination with global brand PR activities. 

The New Hamburg Trade Fair being built in the heart of Hamburg is one of the largest city-centre building sites in Germany. FAKTOR 3 has provided support with information management concerning the project, developing ways of integrating it with its environment and all means of communication connected with the new fair. 

Hamburg IT Strategy Congress	Hotspot Hamburg

Hamburg@work is an initiative for media, IT and telecoms and leading representatives of the interests of the digital economy in Hamburg. About 300 companies and bodies of the City of Hamburg have organized themselves into this public private partnership. FAKTOR 3 is responsible for the strategic campaign management of Hamburg@work, initiates and accompanies the projects resulting from media communication and develops focal subjects in the network and communicates these in editorially supported print and online newsletters. 

Lucky Moments

North West German State Lottery offers prizes worth millions throughout Germany.
FAKTOR 3 was commissioned to formulate and market via the channels PR and dialogue marketing subjects concerning money, happiness and opportunities under the signet of NKL and link up in cooperative marketing with "happiness-related" companies such as the flower delivery service Fleurop Blumenversand.
 

Customer loyalty

Otto Office, a company of Otto Group and one of the leading mail-order companies for office materials, commissioned FAKTOR 3 to handle its customer loyalty budget, the main task involving a differentiated, ongoing addressing of the main target group via the channels mailing and online. 

Innovative channels are required to win new customers in the financial area. FAKTOR 3 developed an online campaign for Sparda Bank West that was so successful that it had to be broken off prematurely. 

Kempinski	Offroad Challenge

Tele Atlas sets standards in the field of navigation. Tele Atlas supplies data in top quality - in cars or on PDAs, mobile phones or laptops. FAKTOR 3 organized the suitable presentation at specialist retailer events, presented the brand where people are on the move, initiated joint ventures with top hotels such as Kempinski and developed effective marketing ideas.  

"Wer liefert was?" is the leading search engine for products and services in the B-to-B segment in Germany. FAKTOR 3 was commissioned to develop the communication for the change in the company's image from reference work to high-tech search engine. It markets the capability of the product to specialist media of various sectors and produces dossiers for online media on the subject of search engine marketing. 

Show personality

Yashica Kyocera digital cameras win one prize after the other with their chic design and trailblazing technology. FAKTOR 3 was commissioned to accompany the successful models with corporate and brand PR in D/A/CH, with the focus on the specialist and lifestyle press, as well as a classic campaign, online advertising, design of trade fair presentations and joint ventures in specialist retail marketing.