Integrated communication

BSI: Cybersecurity

Raising awareness for enhanced IT security

IT security is a complex issue. Cybercriminals operate like high-tech companies, using modern management methods, often with state support. However, IT security is frequently underestimated, and this negligence often results in outages, reputational damage, and financial losses.

We have supported BSI, the German Federal Office for Information Security, in making this complex topic accessible through effective communication for both professionals and consumers. Cyber-attacks and data theft do not occur in a separate virtual world; they have real consequences for citizens, companies, and authorities. The good news is that digitalization in Germany can generally be secured with relative ease.

Public relations

One of BSI’s most important tasks is to inform the government, businesses, and the public about cybersecurity. Media work plays a crucial role in this effort. We assist BSI in public relations by conducting research, preparing topics, crafting media pitches, selecting appropriate media outlets, and engaging in outreach activities.

IT Security Congress

Together with the BSI, we have completely revamped the German IT Security Congress. The event now features two days of programming, numerous expert presentations, and discussions focused on one key topic: cybersecurity.

Each year, over 8,000 participants register for this hybrid event. The strong interest in the congress highlights that information security is a matter of significant concern for many people.

State of IT Security Report

Once a year, one of the most comprehensive compendiums on IT security in Germany is published: The State of IT Security in Germany. This report provides extensive information on the IT threat landscape affecting the government, businesses, and society.

The publication consistently garners significant attention from politicians and the press. In recent years, we have supported the BSI with the editorial supervision and design of this status report.

Social Media

Digitalization now permeates all areas of life, from online shopping and remote work to gaming, connected cars, and smart homes.

To ensure these activities are secure, it’s essential for people to follow a few basic security tips. We share information on these topics across all major social media channels, including YouTube, Facebook, Instagram, X, and Mastodon.

Podcast

When it comes to IT security, there’s a lot to discuss! That’s why we’ve supported the BSI from the beginning in producing the podcast “Update Verfügbar.”

We’ve handled everything from concept development, topic research, and content preparation to post-production, distribution, and marketing. This podcast enables people to conveniently learn how to secure their digital lives by simply listening.

Newsletter

“Sicher Informiert” is the name of the newsletter that the BSI sends out every two weeks. With more than 100,000 subscribers, it is one of the authority’s most widely read publications.

A key focus in these initiatives has been education. By providing clear and accessible information, we aim to empower people to secure themselves digitally, as most security incidents can be easily prevented with the right knowledge and practices.

Online Campaigns

We’ve supported the BSI not only in continuous communication efforts but also in numerous online and social media campaigns.

A key focus in these initiatives has been education. By providing clear and accessible information, we aim to empower people to secure themselves digitally, as most security incidents can be easily prevented with the right knowledge and practices.

360° communication for government, business, and society