Leading the Way in Green Transformation Through Comprehensive Communication
The cement industry is one of the largest CO2 emitters globally, but this is about to change. Building materials manufacturer Holcim is leading the charge to make the entire industry more climate-friendly through innovative production processes. Effective communication is vital to this exciting transformation.
We are supporting Holcim in this endeavor. Achieving climate neutrality and transitioning to a circular economy involves engaging a diverse range of stakeholders, including employees, industry representatives, the public, policymakers, and more. While the task is complex, the goal is straightforward: to improve the world with cutting-edge industrial solutions.
PR for the world’s first climate-neutral cement plant
Event PR
In Lägerdorf, Schleswig-Holstein, Holcim Germany is constructing the world’s first climate-neutral cement plant. Vice-Chancellor and Federal Minister for Economic Affairs Robert Habeck, along with Prime Minister Daniel Günther, participated in the groundbreaking ceremony. We managed the concept, organization, implementation, and communication of this event from inception. The outcome? Extensive coverage in top-tier media: 23 TV reports from ARD to NDR and Sat1, 92 radio segments, and 256 articles across online and print media. This event has been a resounding success, both regionally and nationally.
Dialogue formats public affairs
For a large, forward-looking construction project like Lägerdorf, effective communication is crucial. We have supported Holcim throughout the planning phase, engaging at all levels—from local community dialogues to developing sustainable stakeholder relations at municipal, state, federal, and European levels. Engaging all stakeholders is essential because the future is best shaped through collaboration.
Social media website
We also promoted the groundbreaking of the world’s first climate-neutral cement plant on social networks. In addition, we manage other relevant topics on LinkedIn and other platforms, including content creation, C-level positioning, corporate influencing, and media relations.
Furthermore, we assisted in developing a project website for Holcim, which serves as the central hub for all important information about the Lägerdorf project. We were responsible for both the concept and content of the website.
A clear positioning across all disciplines
The green transformation will continue to shape the coming years. Holcim aims to promote the circular economy throughout the industry and establish circular construction as the new standard. We support this initiative with strong positioning and a sophisticated strategy for internal and external communication across all relevant channels. The future is on the horizon.
