A start-up with nearly 150 years of experience
Few industries are undergoing such fundamental changes as the automotive sector. Electrification, digitalization, and autonomous driving are set to shape the future. To stay ahead, the long-established automotive supplier Benteler is founding a completely new company focused on autonomous movers.
Our task? We’re creating a brand-new brand from the ground up. This includes strategic positioning, developing the brand name, logo, tagline, corporate design, and corporate language, as well as overseeing campaigning, PR, and social media presence.
World premiere at CES in Las Vegas
Launch film
For those unable to attend the world premiere in person, we developed a launch film. This film effectively showcases what the Holon brand represents: the mobility of the future, autonomous people movers, and vehicles that are both sustainable and inclusive. We also highlighted the vehicle design, which was crafted by the legendary Italian design firm Pininfarina.
Website
Just in time for the world premiere, the new website went live. As the lead agency, we guided its development from start to finish.
But that wasn’t all. We were also responsible for the content, creating films, videos, and texts ourselves. The result is a technically sophisticated scrollytelling website with a premium design.
Social media
We’re also managing Holon’s social media presence, handling everything from strategy and content planning to the implementation of posts and videos. Our focus is on organic growth.
On LinkedIn, you’ll find regular updates about Holon, the Mover, and the future of mobility.
It’s official: Our corporate design is award-winning
At the ADC Germany awards, our brand design was a standout success. We were honored with one of the coveted ADC Nägel for developing the Holon Brand Identity.
