Data-Driven PR
As “Sex Education,” the hit Netflix series, prepared for the launch of its final season, we aimed to kick off the PR campaign with a bang. However, a Hollywood actors’ strike left us without actors for interviews or promotional tours.
So, what to do? We harnessed the power of data. Partnering with market research experts Civey and the sex education platform FAQ YOU, we released the German Sex Report. This initiative sparked conversations and generated extensive media coverage in top-tier, premium, and lifestyle outlets, as well as on social networks.
German Sex Report
Working with Civey, we surveyed over 10,000 Germans on topics such as sexual preferences, shame, and sex education. We then teamed up with FAQ YOU to analyze and present the survey results.
The outcome was the German Sex Report. The blend of intriguing findings, numerous infographics, and explanatory texts proved to be the secret to our successful data-driven PR campaign.
Social media
We also prepared the most intriguing survey results for Netflix’s social media channels.
The FAQ YOU team utilized the series finale of “Sex Education” to provide, well, sex education on TikTok and Instagram. Their content included educational posts with fascinating facts and engaging Netflix material, all perfectly orchestrated.
The results
The impact of the market research data was astounding! The German Sex Report achieved remarkable success, with extensive coverage in top German media and significant engagement on social channels. Truly, a perfect ending!
