One event, four creators, over ten million YouTube subscribers
In October 2023, it finally happened. After six years of waiting, the new installment of the Forza Motorsport series was released. To celebrate the launch of this popular game, we teamed up with Microsoft Xbox to create a special event: a creator event at the legendary Nürburgring.
We rented the entire Grand Prix track for a day, partnered with Porsche, secured four Carrera 911s, and collaborated with four of Germany’s most influential YouTubers: Paluten (5.2 million subscribers), Gnu (1.4 million subscribers), Dave (1.1 million subscribers), and PietSmiet (2.5 million subscribers). They all experienced an unforgettable day at the Nürburgring and shared plenty of content on their channels.
Content Creator for YouTube, Instagram, TikTok Twitch
Preparation
To ensure a smooth event day, we made extensive preparations. In addition to organizing the track, cars, instructors, and creators, we also arranged for custom racing suits and created branding featuring Forza Motorsport and Xbox for the track. Furthermore, we developed a tightly scheduled plan for all participants and crafted a detailed script for an additional owned video for the Xbox DACH YouTube channel.
From novice to pro in one day
Accompanied by numerous cameras, our creators participated in a racing crash course. The day began with a briefing from Porsche instructors, followed by several practice laps on various challenging sections of the track, and concluded with a final time trial.
They experienced in real life, over the course of one day, what they typically do on the Xbox: racing on one of the world’s most famous Grand Prix tracks.
The results
Measured in numbers, our creator event was a resounding success. But beyond the metrics, we created an unforgettable experience—for our clients, the creators, and their fans and followers.
