Customer Cases Type: Lorem

360° Service for all relevant channels

PR in the DACH region

We have supported Adobe’s transformation into one of the most successful SaaS providers globally through our PR efforts in Germany, Austria, and Switzerland. Our work extends beyond daily PR activities to include high-profile projects such as the rediscovered Bauhaus fonts, initiatives addressing image manipulation and disinformation, generative AI for commercial use, and the annual release of Digital Trends.

C-level positioning

Effective C-level positioning is a crucial component of modern corporate communication. We are advancing this critical aspect for Adobe as well. Whether through webinars, LinkedIn, WirtschaftsWoche, or Handelsblatt, we ensure prominent public presence, increase media visibility, and secure diverse, credible C-level positioning.

Events

When company spokespeople step onto large, small, or virtual stages, we provide essential support. We offer speaker training, briefings, innovative keynotes, and comprehensive QAs to ensure smooth and successful events. Additionally, we handle guest and media relations. For over ten years, we have supported Adobe’s major global events and managed local series such as the “Future of Creativity Tour 2022” and the “Experience Makers 2023.”

Marketing initiatives

To generate leads in the B2B sector, we create extensive campaigns that drive awareness and engagement. We also produce whitepapers, webinars, and thought leadership series, such as the “Automotive Dialogues: Driving CX.” In this series, decision-makers in the German automotive industry discuss creativity, data, and the future of customer experience.

German Sex Report

Working with Civey, we surveyed over 10,000 Germans on topics such as sexual preferences, shame, and sex education. We then teamed up with FAQ YOU to analyze and present the survey results.

The outcome was the German Sex Report. The blend of intriguing findings, numerous infographics, and explanatory texts proved to be the secret to our successful data-driven PR campaign.

Social media

We also prepared the most intriguing survey results for Netflix’s social media channels.

The FAQ YOU team utilized the series finale of “Sex Education” to provide, well, sex education on TikTok and Instagram. Their content included educational posts with fascinating facts and engaging Netflix material, all perfectly orchestrated.

PR for the world’s first climate-neutral cement plant

Event PR

In Lägerdorf, Schleswig-Holstein, Holcim Germany is constructing the world’s first climate-neutral cement plant. Vice-Chancellor and Federal Minister for Economic Affairs Robert Habeck, along with Prime Minister Daniel Günther, participated in the groundbreaking ceremony. We managed the concept, organization, implementation, and communication of this event from inception. The outcome? Extensive coverage in top-tier media: 23 TV reports from ARD to NDR and Sat1, 92 radio segments, and 256 articles across online and print media. This event has been a resounding success, both regionally and nationally.

Dialogue formats public affairs

For a large, forward-looking construction project like Lägerdorf, effective communication is crucial. We have supported Holcim throughout the planning phase, engaging at all levels—from local community dialogues to developing sustainable stakeholder relations at municipal, state, federal, and European levels. Engaging all stakeholders is essential because the future is best shaped through collaboration.

Social media website

We also promoted the groundbreaking of the world’s first climate-neutral cement plant on social networks. In addition, we manage other relevant topics on LinkedIn and other platforms, including content creation, C-level positioning, corporate influencing, and media relations.

Furthermore, we assisted in developing a project website for Holcim, which serves as the central hub for all important information about the Lägerdorf project. We were responsible for both the concept and content of the website.

IT Security Congress

Together with the BSI, we have completely revamped the German IT Security Congress. The event now features two days of programming, numerous expert presentations, and discussions focused on one key topic: cybersecurity.

Each year, over 8,000 participants register for this hybrid event. The strong interest in the congress highlights that information security is a matter of significant concern for many people.

State of IT Security Report

Once a year, one of the most comprehensive compendiums on IT security in Germany is published: The State of IT Security in Germany. This report provides extensive information on the IT threat landscape affecting the government, businesses, and society.

The publication consistently garners significant attention from politicians and the press. In recent years, we have supported the BSI with the editorial supervision and design of this status report.

Social Media

Digitalization now permeates all areas of life, from online shopping and remote work to gaming, connected cars, and smart homes.

To ensure these activities are secure, it’s essential for people to follow a few basic security tips. We share information on these topics across all major social media channels, including YouTube, Facebook, Instagram, X, and Mastodon.

Podcast

When it comes to IT security, there’s a lot to discuss! That’s why we’ve supported the BSI from the beginning in producing the podcast “Update Verfügbar.”

We’ve handled everything from concept development, topic research, and content preparation to post-production, distribution, and marketing. This podcast enables people to conveniently learn how to secure their digital lives by simply listening.

Newsletter

“Sicher Informiert” is the name of the newsletter that the BSI sends out every two weeks. With more than 100,000 subscribers, it is one of the authority’s most widely read publications.

A key focus in these initiatives has been education. By providing clear and accessible information, we aim to empower people to secure themselves digitally, as most security incidents can be easily prevented with the right knowledge and practices.

Online Campaigns

We’ve supported the BSI not only in continuous communication efforts but also in numerous online and social media campaigns.

A key focus in these initiatives has been education. By providing clear and accessible information, we aim to empower people to secure themselves digitally, as most security incidents can be easily prevented with the right knowledge and practices.

360° communication for government, business, and society

Inspiring stage program

With artificial intelligence, we can shape the future! AI has the potential to address some of the biggest challenges of our time. However, there are also concerns, prejudices, and fears, often stemming from uncertainty about what AI can and cannot do. To illustrate how we can harness these technologies and envision an intelligent future, we organized a series of inspiring lectures and panels.

Importantly, our festival is entirely collaborative. As a pioneer in the responsible use of AI, Microsoft aims to demonstrate that people will guide the direction of AI development. Participation and discussion are more than welcome.

Collaborative workshops

The AI Festival is a platform for active participation, knowledge exchange, and networking. To facilitate this, we organized a variety of workshops.

Our motto was: Experience, Create, Learn! We encouraged participants to engage with AI, address people’s concerns, and develop frameworks for a more humane and improved future. Additionally, attendees had the opportunity to try out and experience new technologies on-site.

Roundtable discussions

Can AI improve the world? We explored this question with a community of practitioners, experts, and decision-makers from various fields, and we created space for controversial dialogues.

In the end, it became clear: AI has the potential to fundamentally change our future. However, there’s no need to mystify this technology. On the contrary, it’s time for all societal groups to begin shaping the future with AI.

Coverage online and in the media

Content Creator for YouTube, Instagram, TikTok Twitch

Preparation

To ensure a smooth event day, we made extensive preparations. In addition to organizing the track, cars, instructors, and creators, we also arranged for custom racing suits and created branding featuring Forza Motorsport and Xbox for the track. Furthermore, we developed a tightly scheduled plan for all participants and crafted a detailed script for an additional owned video for the Xbox DACH YouTube channel.

From novice to pro in one day

Accompanied by numerous cameras, our creators participated in a racing crash course. The day began with a briefing from Porsche instructors, followed by several practice laps on various challenging sections of the track, and concluded with a final time trial.

They experienced in real life, over the course of one day, what they typically do on the Xbox: racing on one of the world’s most famous Grand Prix tracks.

A digital 360° campaign for all relevant channels

Social media

On LinkedIn, Xing, YouTube, and Instagram, CARIAD colleagues confidently promoted our campaign. They emphasized that the future of technology shouldn’t be left to men alone. Whether targeting job starters, professionals, or women in leadership positions, we addressed them all. We provided content that genuinely interests them, offering answers to their real questions and covering topics relevant to female employees. This content was designed from the outset for different target groups and was delivered precisely to them.

Landing page

The centerpiece of our employer branding and recruiting campaign is the landing page. Here, interested individuals can learn more about the personal stories of our female employees. In seven films, they share their experiences in the tech industry—from facing prejudices and obstacles to celebrating the best moments and greatest successes. The campaign page also provides extensive background information and highlights numerous job opportunities.

Internal communication

An authentic campaign featuring real employees without internal communication? Unthinkable! From the beginning, CARIAD employees were the focus of our campaign. We didn’t want to rely on generic advertising promises; instead, we highlighted the personal stories, career paths, and experiences of our colleagues. That’s why internal communication was particularly important to us throughout the campaign.

#BookTok Bestseller Lists

The impact of #BookTok is undeniable. Since April 2023, TikTok and market research company Media Control have been publishing the #BookTok bestseller list with our help. This list is compiled from Media Control’s sales figures, as well as data and analysis from TikTok. Every month, the 20 most popular titles in the community come together, setting trends for both small and large booksellers and publishers.

From the web to the point of sale

The #BookTok community is one of the most engaged on TikTok, and it’s growing. Unknown authors have made it onto various bestseller lists through their engagement on #BookTok. What is discussed on TikTok is also purchased, benefiting the book trade. Booksellers can leverage #BookTok trends, capture community impulses, and offer thematic displays at the point of sale.

One trend, hundreds of publications

A global TikTok trend has become a barometer for the German book market – a true media success story. German-speaking media have reported on the trend, the bestseller list, our events, and the TikTok Book Awards over 486 times, including 160 high-impact media outlets. At the Frankfurt Book Fair alone, we facilitated over 20 interviews with 17 media outlets.

Media coverage

World premiere at CES in Las Vegas

Launch film

For those unable to attend the world premiere in person, we developed a launch film. This film effectively showcases what the Holon brand represents: the mobility of the future, autonomous people movers, and vehicles that are both sustainable and inclusive. We also highlighted the vehicle design, which was crafted by the legendary Italian design firm Pininfarina.

Website

Just in time for the world premiere, the new website went live. As the lead agency, we guided its development from start to finish.

But that wasn’t all. We were also responsible for the content, creating films, videos, and texts ourselves. The result is a technically sophisticated scrollytelling website with a premium design.

Social media

We’re also managing Holon’s social media presence, handling everything from strategy and content planning to the implementation of posts and videos. Our focus is on organic growth.

On LinkedIn, you’ll find regular updates about Holon, the Mover, and the future of mobility.

The cross-media success story of Back to Tape

Newsroom media relations

Since the launch of our content platform, Back to Tape has garnered hundreds of articles and clippings. Journalists worldwide are intrigued by the authentic insights we offer into hip-hop culture.

From the beginning, the Porsche Newsroom has served as the central hub for our public relations efforts. Here, we provide media representatives with all the essential information and materials they need for their reporting.

Film documentaries

We’ve now produced three documentary-style films with our host Niko Backspin. The first focused on the German hip-hop scene, and in the second, we traveled across Europe.

For the third installment, we did something truly special. To mark the 50th anniversary of hip-hop, we journeyed to its birthplace. We interviewed 23 artists, including legends like Xzibit, Karl Kani, and DJ Muggs from Cypress Hill.

Social media

Our aim is not to annoy people with dull advertising but to offer authentic content that genuinely interests them. That’s why we’re present where content is already being consumed—on social networks like YouTube, Instagram, Spotify, and others.

Naturally, “Back to Tape” is featured on Niko Backspin’s channels. However, it also appears on the profiles of well-known interviewees like D-Smoke, Kool Savas, and Lord Esperanza.

Events

Hip-hop is a culture that connects people worldwide through its values. That’s why we’ve consistently brought people together at events as part of “Back to Tape.”

A highlight was our guest appearance at the Elbphilharmonie, where we united fans, journalists, and artists. The event featured German hip-hop legends like Moses Pelham and Curse, as well as newcomers, graffiti artists, and breakdance icons.

One Idea, Three Seasons

“Hip-Hop Culture – A Road Trip Through Europe” is the title of the cultural and travel guide we published, available in both German and English.

Spanning 212 pages, the book profiles 17 different artists from Germany, the Netherlands, the UK, France, Spain, and Denmark. What do they all have in common? A love for hip-hop and a significant influence on the culture in their own unique ways. All proceeds from book sales were donated to Viva Con Agua.