Climate change, resource scarcity, and social inequality are critical issues that companies must address with genuine commitment today. Informed consumers no longer accept empty promises; a society well-versed in climate issues demands tangible solutions. Furthermore, the EU is set to impose severe penalties for greenwashing, making authenticity and transparency essential.
Many NGOs have precisely what companies need today: expertise, credibility, and social acceptance. Prof. Dr. Claudia Brunner, President of Munich University SDI, advocates for new forms of collaboration between NGOs and companies.
“Together, they can drive innovation, open new markets, and advance the sustainable transformation of entire industries.” Brunner has been researching how traditionally opposing actors can successfully collaborate and, together with her colleague Prof. Dr. Torsten Oltmanns from Quadriga University Berlin, developed the concept of “Transformative Partnership.” Her conclusion:
When NGOs and companies combine their strengths, an incredible dynamic for change is created.
Prof. Dr. Claudia Brunner – President of Munich University SDI
Example: Energy Company. Transitioning to renewable energy, a partnership with the right environmental NGO not only enhances credibility but can also set new industry standards.
Example: Fashion Company. In an industry criticized for human rights violations and environmental damage, collaboration with NGOs advocating for fair labor practices and sustainable materials can drive genuine change and improve the company’s image. The partnership between HM and WWF to promote organic cotton exemplifies a win-win-win situation for the partners, society, and the planet.
Transformative partnerships hold significant potential but are not without challenges. Collaboration requires courage, perseverance, and a readiness to embrace new ideas and build trust. The key is to foster mutual understanding of roles and motivations— not necessarily to resolve all differences but to find ways to work together despite varying positions.
A structured process and professional guidance are essential to avoid pitfalls. Success factors include careful partner selection, open dialogue, clear goals, effective project management, and strong support from top management.
Practical support
In collaboration with Prof. Dr. Brunner, we guide companies in implementing transformative partnerships. Whether addressing energy transitions, circular economies, or social justice, we provide scientific support to help you unlock the full potential of your collaboration.
Specifically, this means:
- Identifying the right partners for transformation projects and moderating the dialogue to define viable common goals.
- Providing professional project management and ensuring the involvement of all relevant stakeholders.
- Acting as a neutral mediator between cultures, translating between the worlds of business and civil society.
- Provide expert advice on both internal and external communication to secure support and enhance the project’s credibility.
- Assist in positioning transformative partnerships as flagship projects to maximize their impact, serving as a symbol for the entire industry and society.
Ready to transform your workplace? We’re ready for a partnership!
