Corporate Influencer

Corporate influencers are the ultimate brand ambassadors for companies. Their greatest strengths include extreme credibility, genuine expertise, and strong identification with their employer. They provide extraordinarily valuable contributions to both internal and external communication—in campaigns, on social channels and websites, at conferences, in the intranet, and at internal events. They also offer points of identification for existing and potential employees within the framework of employer branding.

Over the past years, we have gained extensive experience in building and implementing scalable corporate influencer programs. Whether for medium-sized businesses or international corporations, we are happy to share our expertise.

Our corporate influencer services

• Strategy concept: Tailored to the company’s positioning, we develop a scalable corporate influencer strategy, including content orientation and goals, and then turn it into a concrete action plan.
• Casting support: Selecting the right employees for a corporate influencer program is crucial. We assist both in reaching out within the company and in selecting the right candidates.
• Guidelines training: We develop guidelines to simplify the work for corporate influencers and regularly train employees for this role.
• Content development: Corporate influencer content thrives on authenticity, yet it needs content guidance to reach its full potential. This includes defining the right messages and content topics as well as setting do’s and don’ts. We provide support in these areas, content production, and with the right equipment.
• Measurement: The success of corporate influencer initiatives can be measured. We assist with data collection, create dashboards, and help analyze and interpret numbers.
• Consulting: We provide continuous advice on the implementation and further development of corporate influencer programs.