Digital newsroom

A digital newsroom is the central hub for modern media operations. For optimal workflows, every element must align seamlessly: the technical infrastructure, efficient processes, and targeted content development.

We support both the setting up of new newsrooms and the optimization of existing ones. Our services include data-driven development of newsroom logic, detailed content analysis, editorial planning, and the enhancement of processes, distribution solutions, tools, and structures. Additionally, we assist in creating newsroom content with our experienced editorial teams.

Our digital newsroom services

  • Newsroom Setup: We support the setup of newsrooms by defining the necessary action areas and helping implement optimal workflows, processes, and KPIs.
  • Newsroom Infrastructure: Every newsroom has unique requirements. We assist in harmonizing the right workflows and tools to meet these specific needs.
  • Optimization: We provide guidance on optimizing existing newsrooms through in-depth analysis of current processes, data, distribution paths, and content.
  • Editorial Work: With a deep understanding of topics, products, companies, and markets, we support content planning and development across various formats—whether it’s text, videos, podcasts, live streams, or entirely new formats.
  • Content Distribution: In a complex communication landscape, we ensure content is visible where it matters most: at the right time, on the right channels, and for the right target audiences.

Interested in this service? We would love to hear from you!

Sabine Richter
Founder