Media Training

Interviews, statements, press conferences, and social media appearances have a decisive influence on how companies and their leaders are perceived today. Anyone who speaks publicly has to navigate the competing demands of media logic, time pressure, and critical questions. This makes it even more important to maintain a clear stance, deliver precise messages, and project confidence.

Professional media training provides the foundation for this. It builds confidence in dealing with journalists, strengthens argumentation skills in challenging situations, and ensures that messages remain consistent, even under pressure. We combine journalistic expertise with strategic communication consulting and hands-on simulations in front of cameras and microphones.

Our training programs are designed for executives, experts, press officers, and board members. From compact introductory sessions to communication support in complex crisis and transformation processes, we develop tailored formats aligned with individual requirements and current challenges.

Our media training programs

• Compact Training for targeted preparation for initial interviews, media interactions, pitches, or social media appearances. The focus is on developing clear key messages, sharpening personal positioning, and 1:1 camera training with direct feedback.
  → for beginners, duration: 2 hours, online, Level S
  
• Professional Training for anyone who regularly appears in public. We build confidence and routine in dealing with the media, work on storytelling and news value, and train participants in the strategic handling of critical questions. Techniques such as reframing and bridging are applied and reinforced through practical exercises.
  
  → · for executives and speakers, duration: 5 hours (including a break), in-person recommended, online possible in exceptional cases, Level M
  
• Strategic Crisis Communication for decision-makers in exceptional situations. In this intensive format, we train communication in uncertain situations, simulate stressful situations in front of cameras and microphones, and develop consistent strategies for internal and external stakeholders. The goal is to remain credible and capable of action, even under maximum pressure.
  → for decision-makers, C-level executives, and managers, duration: 1.5 days (including preparation and follow-up), in-person recommended, hybrid possible, Level L