TrendHub

Sometimes, environments require consistently high speed as a critical success factor – for instance, when leveraging social media trends in real time. Only those who quickly identify topics can process them, implement them for reach, and thus engage the right target groups. That’s precisely why we invented the “Trendhub”

The idea behind it is to combine analytical speed with high-quality editorial work in real time. Through continuous social media sensing and trend scouting, we identify relevant topics early and process them into newsworthy stories, which are then distributed to target-relevant channels.

Our TrendHub services

• Sensing trend scouting: We use various tools, technologies, and editorial expertise to continuously monitor emerging social media trends and topics. This allows us to quickly identify relevant subjects with publishing potential.
• Pitch preparation: In line with the communication strategy, our editorial team prepares different topics and distribution strategies for various target groups, channels, and their contacts to be ready at any time.
• Media pitches: When we identify topics with reporting potential, we prepare them in real time to distribute them to relevant channels with the right target audiences.
• Consulting: We continuously advise our clients on communication topics, bringing a deep understanding of channels, trends, and the rules of the media industry to the table.