Collaborative expertise for the best solutions
When we bring together diverse perspectives, it leads to outstanding results. That’s why we operate as a community of experts for our clients.
The secret to our success? Experts in communication, industries, and specialized topics collaborate in teams, complementing each other’s skills. Our goal is to create impactful communication solutions that ensure the right messages reach the right people through the right channels. This collaborative approach allows us to deliver tailored strategies that resonate and achieve meaningful outcomes.
Industries we serve
Consumer electronics
Riding the wave of tech trends
The consumer electronics industry is one of the fastest moving and most innovative sectors globally. In this dynamic field, technologies, trends, and developments are rapidly transformed into products and services. To communicate effectively and with a high level of expertise, our team stays deeply immersed in these trends and technologies every day. Our extensive experience has helped us build strong relationships with all the key influencers in the industry, allowing us to navigate and leverage these connections to benefit our clients.
eSports gaming
Level up to the top
Higher, faster, further! Whether it’s with WASD keys, controller buttons, or even card games, we help our clients like Pokémon, Congstar, and Xbox excel across all facets of gaming. From global competitions to inclusive play, our expertise and long-standing industry connections enable us to make serious topics engaging and fun, and vice versa, when the situation calls for it.
Retail
Bridging sales spaces and advertising platforms
Faster, more personalized, more integrated—and more sustainable: Successful retail serves as the crucial technological and socio-political link between production and consumers. At Faktor 3, we communicate and clarify these developments, inspiring extraordinary customer experiences. In the B2B sector, we also create awareness and foster acceptance for Retail Media, highlighting its importance in the cookie-less era.
Digital health
Digital medicine – healing the system
The healthcare sector is undergoing a profound transformation, with the expansion of digital healthcare revolutionizing medicine and nursing for the better. This transformation helps alleviate the burden on medical staff and opens new avenues for patient-centered and prevention-oriented care. With our expertise in health and digital health, we support companies in successfully communicating innovative solutions and technologies.
Automotive mobility
Moving forward, better
Electrification, shared services, connectivity, and automation are not only transforming the automotive industry but also reshaping cities and changing people’s travel behaviors. As these major trends give rise to new mobility solutions, Faktor 3 has been at the forefront, supporting and driving the sector’s evolution for decades. Our work spans both external and internal communications, bridging the gap between iconic industries, future mobility, and cutting-edge technology.
Platforms entertainment
Curtain up!
The world’s a stage, and we make sure there’s an audience for every performance. Whether it’s the latest smartphone release or a spectacular musical theatre production, our clients—including TikTok, Xbox, Netflix, Pokémon, Epic Games, and Stage Entertainment—rely on our passion for all things beautiful, exciting, and fun. We navigate the dramas and even find happy endings in the most challenging situations. In a fast-paced digital era and a constantly evolving market, we meet every challenge head-on.
Technology IT
Translating innovations
Innovation has long been intertwined with IT, even before the recent AI boom. IT is a crucial differentiator in fields such as automotive, logistics, healthcare, and the development of new materials and active ingredients. It transforms our work processes, enhancing productivity and creativity. At Faktor 3, IT and digitalization are core elements of our identity. For decades, we’ve collaborated with global leaders like Microsoft and Adobe, as well as with rapidly growing AI startups like Parloa. Our goal is to leverage our expanding tech expertise across various industries, fostering innovation wherever we go.
Online business media
Digital enthusiasts and pixel aficionados
The digital economy thrives on constant innovation and rapid growth. In this dynamic landscape, agility, customer-centricity, and technological advancement are key to success. At Faktor 3, we are passionate about staying at the forefront of developments and innovations in Digital Business Media. With dedication and creativity, we transform these trends into contemporary and strategic campaigns that resonate across all communication platforms.
Sport
In the thick of it
Sports inspire us—and we draw inspiration from sports. The unique blend of content and emotion in sports has made it a central communication platform in our society, extending well beyond commercial interests to play a significant socio-political role. Faktor 3 Sport supports a diverse array of associations and involved companies while also managing its own sports platforms.
Travel tourism
Navigating new worlds
The travel and tourism industry are thriving and evolving at a rapid pace, driven by shifting travel preferences, digitalization, sustainability, and new regulations. We stay on top of these trends, deeply understanding the industry changes and the needs of target groups. This expertise allows us to craft customized communication strategies for hotels, tour operators, destinations, companies, and brands.
Industry solutions B2B
Building the future
The manufacturing and construction sectors navigate a complex landscape of sustainability regulations, digitalization, energy challenges, and skilled labor shortages. We assist these industries in transforming their business models and processes while reshaping their public image. Our tailored strategies and communication solutions support companies in achieving sustainable development and fostering acceptance among both internal and external stakeholders.
Public sector governance
Building bridges
Public administration in Germany is experiencing a crucial transformation, driven by the need for digitization to enhance accessibility and efficiency. We support institutions in this journey by crafting clear and impactful communication strategies that highlight their services and offerings. Our efforts aim to build trust in the administration’s capabilities, making its functions more accessible and comprehensible for citizens. This commitment also contributes to strengthening democratic engagement.
Construction living
From foundations to roofs and digital innovations
Creating safe and comfortable living spaces for the future, optimizing their lighting, and ensuring the best protection are crucial objectives we’ve been supporting with sustainable strategies and communicative initiatives for decades. At the crossroads of architecture, craftsmanship, interior design, and living culture, we convey the value of construction and living solutions. Our expertise spans private residential areas, smart buildings, and digitalized building management, addressing both B2B and B2C markets with a focus on enhancing the living experience through innovative and effective communication.
Food, lifestyle beauty
What tomorrow tastes like
Food, beauty, and lifestyle are constantly evolving, driven by ever-changing influencers and emerging channels. This is where we excel—by staying ahead of trends with a deep understanding of what will captivate consumers and dominate social media tomorrow. Through innovative concepts and forward-thinking campaigns, we ensure our clients stand out and set trends that resonate socially and culturally.
Energy renewables
Energy for the future
The energy transition is a generational challenge affecting every sector—from the economy and politics to society at large. We have a deep understanding of the energy industry’s complexities, from renewable energy generation to smart grid integration. We recognize the multifaceted challenges involved in transforming major economies toward sustainable energy sources and efficient usage, encompassing economic, political, and social dimensions. That’s why we assist innovative energy companies, start-ups, and established leaders in effectively communicating with all relevant stakeholders.
Services we offer
Public relations
PR redefined: Complexity meets creativity
Delivering the right messages through the right channels, engaging in long-term emotional storytelling, or providing quick, precise information at the right moment—all while navigating individualization, bubble formation, an expanding number of stakeholders, and evolving regulations—makes PR today more complex, integrated, and demanding than ever. At the forefront of this evolving landscape, we excel in mastering these challenges. With innovative PR strategies, we position our clients effectively, foster dialogue, build robust relationships with key stakeholders, and manage interactions across all relevant sectors. Our expertise spans from sensing insights and data analytics to a profound understanding of communication dynamics and anticipation of industry trends.
Influencer relations
From person to person
Influencers, sensefluencers, content creators, key opinion leaders, ambassadors—whether paid or earned—can indeed be overwhelming to track. However, these opinion makers and multipliers are often crucial to successful communication strategies in today’s media landscape. Amid media change and filter bubbles, they frequently provide the best—sometimes the only—means to reach specific target groups. Why? Influencers and their peers offer reach, influence, credibility, and, most importantly, creativity. Together, we craft campaigns that leave a lasting impression. We assist in selecting, engaging, and collaborating with the right ambassadors to ensure that every communication strategy achieves its full potential.
Internal communication change
Strengthening bonds through internal communication
Successful companies are in a constant state of evolution—whether driven by digitalization, artificial intelligence, sustainability efforts, mergers and acquisitions, or intense competition. To manage these changes effectively, a shared understanding of the challenges is crucial. This enables employees to actively contribute to and shape the company’s success. As seasoned communication experts, we serve as sparring partners, leveraging proven methods and best practices while developing tailored, innovative strategies. Our goal is to strengthen company cohesion and enhance engagement in a measurable and sustainable way.
Strategic consulting
Complex? Solved! Your compass in the jungle of communication
As the world becomes increasingly complex, so do the communication needs of companies. We provide comprehensive consulting that blends strategic corporate and communication advisory services. Our approach delivers tailored strategies and context-sensitive implementation. In critical situations such as strategic realignments, MA transactions, or restructuring and insolvency proceedings, it’s essential for companies to build and maintain trust in management and its strategy. We ensure that communication with employees, suppliers, customers, partners, and creditors is effective, relevant, and reinforces confidence in the company’s direction.
Content marketing
A bouquet of possibilities
Craving media diversity? Whether it’s text, video, motion graphics, audio, 3D, podcasts, or brand design, we harness a full spectrum of tools to create high-quality content. This diverse content builds relationships, aids decision-making, and delivers inherent value. Effective content fosters understanding and trust, laying the foundation for long-term, successful relationships. We thrive on tackling complex products, companies, or topics that require detailed explanation, turning intricate challenges into clear, compelling narratives.
Social Media
Publishing, interacting, networking
Real-time dialogue isn’t just a vision for us—it’s our everyday reality. We build genuine relationships, continuously rethink content, and engage with both mythical creatures and real-world challenges, whether spontaneously or through meticulous planning. Our approach involves exploring, creating, questioning, writing, positioning, understanding, interacting, and responding swiftly thanks to our Speed Desk, yet always with thoughtful precision. Our team blends a kaleidoscope of experience and expertise in analysis, content, and design, ensuring that each interaction is perfectly optimized for its specific channel.
Live and event communications
Action! From business lunch to mega event
From conferences and galas to press events, roadshows, and product launches – our subsidiary Faktor 3 Live develops and executes all live and hybrid formats. Our team ensures that every detail, as well as the big picture, is perfect, leaving a lasting impression on the target audience. The key questions before every concept are: What should the event achieve? What specific goals should be reached? Which topics should be communicated or emphasized? Only with meticulous planning does a live experience fully contribute to the communication objectives.
Performance marketing, paid advertising
Clicks that convert
Whether B2B or B2C, we design and execute impactful paid media campaigns tailored to your specific needs. Based on your budget and KPI requirements, we create integrated solutions and custom assets for the ideal brand channels, leveraging our deep content expertise. We focus on core parameters such as awareness, traffic, engagement, leads, or conversions, depending on your marketing goals. Our approach includes managing social media advertising, display ads, message placements in print, and specialist media portals. Through effective PPC campaign management, precise tracking, and continuous success measurement and optimization, we ensure that reach, traffic, and engagement translate into a measurable ROI.
Corporate affairs
Political communication and lobbying
In an era where politics and regulation profoundly impact the business landscape, we recognize that all communication carries political weight – and we tailor our strategies to reflect this. Our expertise spans the full spectrum of corporate affairs: from strategic campaigns designed to position messages in political and regulatory arenas, to third-party management, and actively nurturing relationships with key stakeholders and opinion leaders. We also handle traditional lobbying efforts in Berlin, Brussels, and beyond. Our approach is supported by close collaboration with our specialized teams, because in today’s world, all communication is inherently political.
Brand design
We’re passionate about brand design
Need clarity? We’ve got you covered. We specialize in brand identity, appearance, and communication. Our services include corporate design, campaign concepts, film and motion design, UX and interfaces, visual language, print and editorial work, final artwork, and production. Essentially, we provide everything a brand needs to shine in design.
Sustainability CSR
Sustainability as a strategic advantage
Sustainability encompasses a wide array of critical issues—climate protection, energy and mobility transitions, circular economy, biodiversity, and social responsibility. This complexity and the associated pressure for change make it crucial for companies to integrate sustainability deeply into their strategies and operations. Doing so not only highlights their commitment as responsible market players but also enhances their competitiveness and future viability. We support companies in developing robust sustainability strategies, executing effective internal and external communication, and providing valuable outside-in perspectives. Our services include staying updated with current developments, managing relationships with political stakeholders, and incorporating sustainability into employer branding.
Employer branding
Talent journey cycle: Focusing on the full employee experience
In today’s landscape marked by skills shortages and evolving work environments, employer branding has become a pivotal element of strategic corporate management. It’s not just about marketing a company as an attractive employer but encompasses the entire “employee experience” from recruitment through to offboarding. We assist in shaping the Talent Journey Cycle and provide comprehensive support for internal and external communication on this critical subject. This approach ensures that every stage of the employee experience is effectively managed and communicated, aligning with broader organizational goals and enhancing overall engagement and retention.
Crisis communication
The person as a brand
Whether faced with strikes, leaks, site closures, accidents, or quality issues, managing communication effectively during a crisis is crucial. Inappropriate responses or extended silence can exacerbate the situation and cause greater damage than the crisis itself. Engaging with professional communication advisors early on can provide a valuable external perspective, helping to navigate the crisis more effectively. We specialize in raising awareness, managing processes during crises, safeguarding reputations, and rebuilding trust. With our expertise, we ensure that your communication strategy is robust, timely, and effective, mitigating damage and facilitating recovery.
Cultural marketing
A bridge between brands and society
Cultural marketing offers a dynamic avenue for companies and creatives to connect with audiences on a deeper level. It goes beyond mere visibility, aiming to weave brands into the fabric of everyday life and community interactions. By facilitating authentic participation in cultural exchanges, we help brands tell their stories in a compelling manner and influence cultural trends. We ensure that every initiative aligns with cultural sensitivities, enabling brands to position themselves authentically and meaningfully where they can deliver true value.
Personal branding
The person as a brand
Today, the first encounter often happens online. Even before meeting in person, individuals are often searched for and found on LinkedIn. Establishing a strong online presence as both a person and a brand, and positioning oneself as a thought leader, enhances credibility, authenticity, and the ability to address relevant topics to the right audience. This approach actively supports talent marketing and employer branding.
We offer comprehensive services, including strategic planning, analysis, speaker bureau services, in-house editorial support, and workshops for personal branding—extending beyond LinkedIn. Additionally, our expertise with LinkedIn’s algorithms has enabled us to successfully support dozens of CXO profiles.
Topics in which we have built notable strengths
Cybersecurity
Without security, all is vulnerable
The deployment of modern technologies is inconceivable without significant investments in cybersecurity. As companies enhance their IT infrastructure, expand data usage, and intensify their use of artificial intelligence, cybercriminals are also becoming increasingly sophisticated. IT security has thus become one of the most critical challenges of our time—socially, economically, and technologically.
We have been at the forefront of supporting the digitalization of the economy and society for decades and maintain strong connections with numerous CIOs through established events such as CIOmove and the Hamburg IT Strategy Days. Long before our collaboration with the BSI, we have been strategically raising awareness about cyberattacks among companies and are equipped to provide comprehensive communicative support in emergencies at all levels.
Innovation transformation
Innovation as the key to transformation
When it comes to effectively communicating innovation and transformation, few can match our expertise. For nearly 30 years, we have actively supported change in companies of all sizes. Instead of merely managing the status quo, companies must actively drive change to gain a clear competitive advantage. This is a long-term task that requires the involvement of all levels of the organization.
The foundation for this is a robust innovation culture, which we support both internally and externally, including addressing regulatory aspects. Our extensive experience and deep understanding of transformation processes set us apart.
Artificial intelligence
AI: Revolution in real-time
We are witnessing the democratization of modern information technology. Artificial intelligence now allows us to accomplish tasks and solve problems that previously required extensive expertise and specialized knowledge. In the coming years, AI will become one of our most important companions. We are at the forefront of one of the most significant transformations of our time, experiencing and shaping it in real-time.
This involves raising awareness, implementing AI applications, and addressing both the benefits and the legal and ethical challenges associated with AI—both internally and externally. Notably, we have been supporting digitalization and CIOs for nearly three decades and, in collaboration with our client Microsoft, were among the first to deeply explore the use of AI.
Regulatory compliance
Trust enables progress
Germans often lack trust in innovations and many desire closer collaboration between businesses and the government. To ensure sustainable progress, corporate affairs are crucial for companies. Integrating compliance requirements directly into communication strategies is essential, as proactive dialogue not only builds trust but also helps to prevent overregulation. We ensure that innovative companies are heard early, transparently, and responsibly.
Developing networks
Success is born from collaboration
In our interconnected world, strong networks are essential. While it may sound straightforward, building and maintaining corporate, industry, or innovation networks can be time-consuming and challenging for many companies. We invigorate existing platforms and collaborations and create new ones. For instance, our Hamburg IT Strategy Days and CIOmove events bring together CIOs from multinational companies. In a secure environment, these IT leaders discuss challenges, opportunities, and future visions for their industries, providing deep insights into real developments in the sector.
Future of mobility
Tomorrow’s mobility
The future of mobility is both sustainable and connected – much like us. From electromobility and innovative battery technologies to autonomous ridesharing, these changes are pervasive. They are transforming personal transportation, logistics across roads, railways, air, and water, and reshaping our cities and their connectivity. Effective communication strategies are crucial for ensuring that groundbreaking ideas receive the attention they deserve and for engaging society in the transformation process. We support both forward-thinking start-ups and traditional mobility companies in navigating this significant transformation, leveraging our unique synergy of experience, expertise, and enthusiasm.
Get together
Real encounters in digital times
Events are more than just meetings; they foster fresh ideas and lasting connections. In an era where digital communication often takes precedence, we emphasize the unique value of in-person interactions. Whether through intensive conferences, interactive seminars, or innovative networking events, we create immersive, multi-sensory experiences that not only deliver knowledge but also offer space for creative expression. These platforms are designed to establish themselves and evolve over time, becoming invaluable hubs for communication both internally and externally.