Facts

CLIENT  REWE Feine Welt, REWE
SPAN  Mai-Juni 2014
TARGET GROUP  B2C
TEAM  Food / Retail

Skills

Public Relations
Digital Strategy

Contact

Theresa von Hurter
Theresa von Hurter

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49 (040) - 67 94 46 -191
Fax: +49(0)40. 67 94 46-11
food@faktor3.de


Case Studies

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"Food inspires music - REWE Feine Welt: turning food into music"

Vanilla ice-cream... just the thought conjures up all sorts of associations in our minds. We think of summer, beaches, and feeling good. But what would this creamy indulgence actually sound like? And how do various senses influence each other? Exactly these questions were asked by the creators of the luxury private label brand REWE Feine Welt and the band ka-dance. As part of the campaign “Food inspires music” the participants experimented, composed and tasted, resulting in three extraordinary tracks. Putting to music bourbon vanilla ice-cream called “PURES VERGNÜGEN” (PURE INDULGENCE), the barbecue sauce MANGO FEUER and HAWAIIS LAVASALZ (HAWAII LAVA SALT). In order to raise awareness for the campaign across Germany, FAKTOR 3 utilized various media channels over a period of four weeks, from social media and blogger activities to movies right up to radio PR.