Facts

CLIENT  Modesommer und Fischverliebt, Timmendorfer Strand / Niendorf
SPAN  Summer 2014
TARGET GROUP  B2B und B2C
TEAM  Travel & Tourism

Skills

Public Relations
Digital Strategy
Social Media Management

Contact

Brita Markhoff
Brita Markhoff

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-33
Fax: +49(0)40. 67 94 46-11
b.markhoff@faktor3.de


Case Studies

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Faktor 3 "in love with fish" and "fashionable in summer"

For the 2014 summer campaign of Timmendorfer Strand Niendorf Tourismus GmbH, the tourism company for two attractive Baltic seaside towns near Hamburg, Faktor 3 was responsible for public relations. To increase awareness of both holiday destinations throughout Germany, Faktor 3 supported the campaign "Modesommer für Timmendorfer Strand" (Summer Fashion for Timmerndorfer Beach) and the "Fischverliebt" (a German word-play on being "freshly in love" and "fish") for Niendorf on the Baltic Sea with attention-grabbing PR activities that really raised awareness for these seaside destinations nation-wide.

In addition to media relations, Faktor 3 worked with one of the most well known fashion bloggers in Germany and got people talking about both destiantions on the social web.