Facts

CLIENT  Höhentraining für den Alltag, Graubünden
SPAN  Summer 2013
TARGET GROUP  B2C
TEAM  Travel & Tourism

Skills

Public Relations

Contact

Franziska Labenz
Franziska Labenz

Faktor 3 AG
Kattunbleiche 35
D-22041
Fon: +49(0)40. 67 94 46-64
Fax: +49(0)40. 67 94 46-11
f.labenz@faktor3.de


Case Studies

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Altitude training for everyday life

In 2013, Faktor 3 developed a PR summer campaign called “Höhentraining für den Alltag” (“Altitude Training for Your Everyday Life”) for the Grisons region of Switzerland, to highlight the versatility of the highest holiday region in Europe. With reference to the work of Prof. Dr. Froböse a expert in altitude training at the German Sport University Cologne we were able to prove that an active short holiday break in the mountains is more revitalizing than relaxing on a beach. The campaign has been a success: the Grisons holiday region is pleased to report an increase in bookings.

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