Facts
CLIENT Manifest, Microsoft Deutschland GmbH SPAN 2014 TARGET GROUP TEAM ICTSkills
Public Relations Digital StrategyLive CommunicationContact
Sabine RichterFAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-0
Fax: +49(0)40. 67 94 46-11
info@faktor3.de
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Manifesto for a new way of working
At the end of April, Microsoft presented its manifesto for a new way of working: . Together with successful author Markus Albers, Microsoft is encouraging an open debate about networked working methods in Germany. Some of the central demands of the manifesto developed by Microsoft Deutschland together with FAKTOR 3 focus on how companies and their employees shall operate in future like a network with hierarchical structures taking a back seat.The online discussion has so far had a number of highlights including the conferenz re:publica, where digital heavyweights such as journalist Richard Gutjahr, and the blogger Markus Hermann and Ninia Binias together with Thorsten Hübschen from Microsoft discussed the manifesto and the hashtag #einfachmachen became a Top 3 Trending Topic in Germany. A key component behind the manifesto is Microsoft's Office Suite, which has been an essential aid to the world of work for nearly 25 years and shall play an important role in the future. The strategic development of the manifesto, the selection of testimonials, numerous guest speakers and contributions, online disussions as well as expert panels and a keynote at the re:publica all added value to the activities which FAKTOR 3 supported within the framework of the complete public relations work it provided."