Facts

CLIENT  Samova, Samova
SPAN  2014
TARGET GROUP  
TEAM  Food / Retail

Skills

Consulting

Contact

André Hoffmann
André Hoffmann

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-53
Fax: +49(0)40. 67 94 46-11
a.hoffmann@faktor3.de


Case Studies

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The future of tea culture in the samove teabar

A premiere: moderne tea culture as a culinary experience. In order to raise awareness for the opening of the first samova tea bar in Kiel, Germany, FAKTOR 3 was responsible for the launch PR. The new store concept – drinking tea as a cocktail in a lounge – was the main topic for media and social media activities. Tasks included nation-wide contact to B2B and B2C media as well as dispatching samples to selected lifestyle editorial staff.