Smart Data begins when date tells a story. In order to convey the effectiveness of distributing video advertising in social media via Ebuzzing FAKTOR 3 set up the long-term Social Video Index project. /p>As an expert in online video advertising, Ebuzzing provides monthly rankings of the most successful viral videos. When converted into the Social Video Index, the data evaluation is an integral part of media cooperation. It has established itself in a very short time as a documentation tool for the successful distribution of branded videos in social media.