Case Detail | Faktor 3

Facts

CLIENT 8 x 4, Beiersdorf AG

SPAN 2012

TARGET GROUP B2C

TEAM Beauty

Skills

Public Relations

Design

Digital Production

Live Communication

Contact

Stephanie Erding, Jule Leiermann, Swantje Laasch

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-6137
Fax: +49(0)40. 67 94 46-11
beauty@faktor3.de

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Touring festivals with 8x4

Last summer, 8x4, the Beiersdorf deodorant for a younger target group, did not only draw lots of attention due to its fragrance, but also due to its stylish promotion at German festivals. FAKTOR 3 supported the whole festival presence of 8x4 by communicating PR topics to the media that are read by 8x4's young target group. Among others, 8x4 searched for a style-hunter for the festival season in collaboration with a media partner. Additionally, FAKTOR 3 created a special 8x4 festival accessory: the 8x4 sunglasses that were featured editorially by various media. Furthermore, PR topics were broadly marketed to the target media.