Nature adventure for real men
How can men be inspired by natural skincare? We found the answer: simply by asking them to experience the power of nature the hard way. In 2011, for the re-launch of Florena men skin care products, adventurous men could apply for a spot on the Florena men adventure nature trip. The winners stayed five days in Rumanian forests. Led by Lars Konarek a leading adventure expert in Germany, the program entailed starting a fire unaided, eating wild herbs and fishing without a line. FAKTOR 3 was responsible for the idea and realization of the project.