Facts

CLIENT  Florena, Beiersdorf AG
SPAN  2011 - 2012
TARGET GROUP  B2C
TEAM  Beauty

Skills

Public Relations
Live Communication

Contact

Sabine Richter

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-0
Fax: +49(0)40. 67 94 46-11
info@faktor3.de

Case Studies

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Nature adventure for real men

How can men be inspired by natural skincare? We found the answer: simply by asking them to experience the power of nature the hard way. In 2011, for the re-launch of Florena men skin care products, adventurous men could apply for a spot on the Florena men adventure nature trip. The winners stayed five days in Rumanian forests. Led by Lars Konarek a leading adventure expert in Germany, the program entailed starting a fire unaided, eating wild herbs and fishing without a line. FAKTOR 3 was responsible for the idea and realization of the project.