A new brand, a new look – in March 2015, the package service provider DPD (Dynamic Parcel Distribution) gave themselves a completely new image: the existing brands DPD, Chronopost, SEUR and Interlink Express were combined under the umbrella of the newly created DPDgroup. The most visible change was the redesign of the logo and the entire corporate identity for the new umbrella brand. The new package symbol is already visible on the streets in Germany on the delivery vehicles.
FAKTOR 3 planned and organised a three-day shooting as part of DPD Germany’s redesign. Together with the Hamburg-based photographer Walter Glöckle, modern motifs for the internal and external communication with uniform imagery which has already been utilised for numerous announcements.