Experience Eucerin up close at the Eucerin Skin Institute
Prior to its opening, more than 60 journalists - including key beauty journalists and trade journalists - experienced the world's first Eucerin Skin Institute up close. Together with experts from science and research, they explored the institute during an exclusive tour. Furthermore, selected business journalists received all important details and background information about the institute during a talk the night before the big opening. FAKTOR 3 was responsible for the whole organization of the event including creation of press materials, on-site support and the contents of a virtual press pressroom.