The Microsoft Office launch organized by Faktor 3 and Faktor 3 Live was marked by the subject of working anywhere. Microsoft, bloggers and journalists came together in the café of a coffee roastery in Hamburg’s warehouse district to present the benefits of the new software package in various live scenarios. The coffee shop atmosphere was complemented by a living room crammed with toys and a kitchen table typical of shared apartments. In this setting the relevant protagonists – from students to working moms –were interviewed about flexible working. Running pro Florian Grasel connected in via Skype. He uses Office to stay connected and remain flexible and accessible for his job despite the extreme sporting activities he enjoys all over the world. The exceptional event scenario generated many positive clippings and resulted in the enduring examination of the subject.