CLIENT  Microsoft Office 365, Microsoft Deutschland GmbH
SPAN  November 2013
TEAM  Consumer Electronics, ICT


Content Marketing
Content Marketing
Corporate Communications
Live Communication
Social Media Management


Caroline Franke
Caroline Franke

Faktor 3 Live GmbH
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-13
Fax: +49(0)40. 67 94 46-11

Case Studies

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Microsoft Office 365
Microsoft Office 365

Simply do it - Microsoft #einfachmachen

Casually leaning against the wall, a man is floating at a height of four meters over Munich’s main station. He’s wearing a suit and orange tie, holding an orange Lumia Phone to his busy ear. Working weightlessly, anywhere. Impossible? Possible! In November 2013, Faktor 3 Live organized a performance by artist Johann Lorbeer to make a statement about weightlessly working anywhere in the digital world. His trick has caused a furor around the globe; in Munich, he picked up Microsoft’s Office 365 motto #einfachmachen. Interested viewers used the hashtag to track the campaign on Twitter, Facebook and Instagram.