Facts

CLIENT  Microsoft Office 365, Microsoft Deutschland GmbH
SPAN  November 2013
TARGET GROUP  B2B, B2C
TEAM  Consumer Electronics, ICT

Skills

Content Marketing
Content Marketing
Corporate Communications
Live Communication
Social Media Management

Contact

Caroline Franke
Caroline Franke

Faktor 3 Live GmbH
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-13
Fax: +49(0)40. 67 94 46-11
c.franke@faktor3.de


Case Studies

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Microsoft Office 365
Microsoft Office 365

Simply do it - Microsoft #einfachmachen

Casually leaning against the wall, a man is floating at a height of four meters over Munich’s main station. He’s wearing a suit and orange tie, holding an orange Lumia Phone to his busy ear. Working weightlessly, anywhere. Impossible? Possible! In November 2013, Faktor 3 Live organized a performance by artist Johann Lorbeer to make a statement about weightlessly working anywhere in the digital world. His trick has caused a furor around the globe; in Munich, he picked up Microsoft’s Office 365 motto #einfachmachen. Interested viewers used the hashtag to track the campaign on Twitter, Facebook and Instagram.