Facts

CLIENT  Blogger Event, Alpina Farben
SPAN  June 2015
TARGET GROUP  B2C
TEAM  Building and Living

Skills

Public Relations
Digital Strategy
Live Communication

Contact

Patrick Bouillon
Patrick Bouillon

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-22
Fax: +49(0)40. 67 94 46-11
p.bouillon@faktor3.de


Case Studies

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Blogger Event
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Alpina’s journey of colors

How to go about redecorating and beautifying an apartment? Inspirational content for interior design is wildly popular on blogs and the social web.

Germany’s No. 1 brand for wall paint took advantage of this popularity and organized a blogger event for the  product launch of a new wall paint collection called “Feine Farben” (“Fine Colors”). FAKTOR 3 invited famous interior design bloggers to go on a “journey of colors for all senses” in Berlin.

In the “Alpina Color Salon” the color expert Isabelle Wolf took participants on a journey through the tempers of the new Alpina colors that was not only visual, but also included scent, sounds and tastes.

The results: enthusiastic posts on several blogs and social media channels and, of course, the acquisition of exciting new partners for future cooperative projects.