Facts

CLIENT  Corporate Communications, SCA Svenska Celullosa Aktiebolaget
SPAN  since 2013 (ongoing)
TARGET GROUP  B2B / B2C
TEAM  Industry / Technology

Skills

Corporate Communications
Content Marketing
Digital Strategy
Public Relations

Contact

Patrick Bouillon
Patrick Bouillon

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-22
Fax: +49(0)40. 67 94 46-11
p.bouillon@faktor3.de


Case Studies

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SCA – home of strong brands

Tempo, Zewa, Tena –hardly anybody is not familiar with these brands. Due to their strong presence in their markets, their names have become synonyms for entire product groups. . The company behind these and 80 other brands is less well-known but nevertheless a global company with 44,000 employees. Svenska Celullosa Aktiebolaget SCA , which was  established in 1929, distributes hygiene and forest products in more than100 countries.

Since 2013, Faktor 3 has supported SCA with the building-up and strengthening of its corporate reputation and the harmonization of corporate and product communications. The objective: Fostering trust and credibility among internal and external stakeholders. To achieve this aim, Faktor 3 developed numerous measures, from classic pr and internal communications to influencer relations and content marketing.