Tempo, Zewa, Tena –hardly anybody is not familiar with these brands. Due to their strong presence in their markets, their names have become synonyms for entire product groups. . The company behind these and 80 other brands is less well-known but nevertheless a global company with 44,000 employees. Svenska Celullosa Aktiebolaget SCA , which was established in 1929, distributes hygiene and forest products in more than100 countries.
Since 2013, Faktor 3 has supported SCA with the building-up and strengthening of its corporate reputation and the harmonization of corporate and product communications. The objective: Fostering trust and credibility among internal and external stakeholders. To achieve this aim, Faktor 3 developed numerous measures, from classic pr and internal communications to influencer relations and content marketing.