Facts

CLIENT  Microsoft Surface, Microsoft Deutschland GmbH
SPAN  August 2016 - January 2017
TARGET GROUP  B2C
TEAM  Consumer Electronics

Skills

Content Marketing
Consulting
Design
Digital Production
Digital Strategy
Public Relations

Contact

Sven Labenz
Sven Labenz

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-72
Fax: +49(0)40. 67 94 46-11
s.labenz@faktor3.de


Case Studies

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Microsoft Surface
Microsoft Surface
Microsoft Surface

Fashion meets Technology

Microsoft in collaboration with the Munich designer Anne Dickhardt from the premium bag label ANY DI created a sophisticated ladies leather case for the Surface Book. The special edition of the ANY DI Bag L was presented at Berlin Fashion Week in January 2017.

FAKTOR 3 was responsible for the end-to-end planning, implementation and communication of the project for our client Microsoft. Our activities included the creation of a storyline, production and laser-focused distribution of content across Microsoft’s channels in line with a distribution plan created by us. In addition, we communicated with influencers and the lifestyle media, and organized and implemented sweepstakes, collaborations and a launch event at Berlin Fashion Week. We could help Microsoft sustainably reinforce their relationship with the Women & Lifestyle target group for the Surface brand.