Microsoft in collaboration with the Munich designer Anne Dickhardt from the premium bag label ANY DI created a sophisticated ladies leather case for the Surface Book. The special edition of the ANY DI Bag L was presented at Berlin Fashion Week in January 2017.
FAKTOR 3 was responsible for the end-to-end planning, implementation and communication of the project for our client Microsoft. Our activities included the creation of a storyline, production and laser-focused distribution of content across Microsoft’s channels in line with a distribution plan created by us. In addition, we communicated with influencers and the lifestyle media, and organized and implemented sweepstakes, collaborations and a launch event at Berlin Fashion Week. We could help Microsoft sustainably reinforce their relationship with the Women & Lifestyle target group for the Surface brand.